Case note · Sample 1Narrative medicine
A Love That Hurts: The True Cost of Sickle Cell Disease
“The argument echoed through the ward as I walked past, a familiar scene unfolding before me.”
Jemima O. Ajide
Tinkertect
/ˈtɪŋ·kə·tɛkt/ noun · tinker + architect
- 1.An individual with a highly developed imagination and the ability to apply detail to visualization, thus bringing into being original & practical solutions.
- 2.See: Jemima O. Ajide, doctor, creative director, and the woman who coined the word.
§ 01 — Hello
Hello. I'm 
Jemima,
a doctor
who writes from the wards, and a creative director who builds worlds out of ideas.
I tinker until it works, then I architect until it lasts. Lately that means
conceptsscriptssetsbrandsstoriescampaignsconcepts,
made with the same care I give a patient chart: detail first, imagination always.
- Practice
- Medicine × Media
- Motto
- Creativity × Productivity
- Muses
- Impact, business, expression
- Status
- Currently tinkering
J.O.A
Accessories sold separately.
§ 02 — Definition of Terms
The origination: a coining of two words.
- tinker verb
- The act of mending or improving something in a casual way. To toy with; to fiddle.
- architect noun
- A person responsible for inventing or realizing a particular idea or project.
Tinkertecture
/ˈtɪŋkətɛktʃə/
/ˈtɪŋkətɛktʃə/
The art of applying detail to visualization, with the use of imagination, to create original & practical solutions.
§ 03 — Fundamentals of Tinkertecture
Innovation, tailored towards:
Seven disciplines, one habit: start with the detail, keep the imagination switched on, and ship something people can actually use.
-
01
Creative Direction
Media and copywriting: concept generation, script writing, and the vision that holds a project together.
Concept → Screen -
02
Creative Partnership
Partnering with businesses to run the creative side: idea generation, copywriting, location design and more.
Consulting -
03
Visual Storytelling
Stories told in frames: reels, vlogs and films with a point of view, plus consulting for brands finding theirs.
Story → Frame -
04
Digital Media Production
Set design, cinematography and photography, prop styling. The physical detail that makes a frame believable.
Set · Lens · Prop -
05
Creative Thinking & Design
Creative thinking and design consulting: brand manuals, identity systems, and the reasoning behind them.
Identity -
06
Event Production
Detailing and organisation for events: experience creation and curation, down to the memorabilia on the wall.
Experience -
07
Health Communication
Medical content strategy for lifestyle and preventive medicine, written by someone who has actually done the ward round.
Medicine × Media
§ 04 — The Archive
Selected work
TC 00:00:00:00
17 projects
| No. | Project | Discipline | Context | Format | Open |
|---|
§ 05 — Words from the Wards
Patient stories from the front lines.
Narrative medicine and health communication: what happens on the ward, written down with care, and what patients need to hear, said plainly.
Dear PT,
A patient-education series on why people hold things back from their doctor, and why the whole truth gets the whole treatment.
- Carousel
- Short video
- On camera
Health content with the bedside manner intact: lifestyle and preventive medicine, explained by someone who has done the night shift.
§ 06 — Muses
With gratitude to
Every tinkertect keeps a shelf of people who showed what was possible. These are on mine.
- Impact & KnowledgeDDK
- Creativity & BusinessAsiyami Gold
- ExpressionJHP & TY Bello
§ 07 — Tinkertect Enterprises
A house of many rooms.
The long game: a mother company for multidisciplinary businesses, built over a 20 to 25 year growth span, with franchises to follow. Choose a room.
§ 08 — Office hours
Let's tinker.
Creative direction, brand worlds, sets and experiences, scripts, and health stories told well. Bring the idea; I'll bring the detail.